Hi, I'm
Rafay Yar Hiraj
Digital Marketing Associate
2+
Years Of Experience
25+
Projects Completed
5+
Certifications
My Skill Set
Creative Strategy Driven by Data & Design
Paid Ads & Campaign Optimization
Experienced in Meta Ads, Google Ads and TikTok campaigns — creating high-converting funnels through audience segmentation and A/B testing.
SEO & Content Strategy
Expert in keyword research, on-page optimization and content architecture to enhance organic reach and SERP performance for brands.
Quality Assurance
Social Media & Video Storytelling
Why Choose Me
My Experience Area
Experience
Social Media Manager & Client Outreach
Branding Agency WILL
Roles & Responsibilities
● Developed AI-assisted print and video campaigns using SORA & Canva, increasing engagement by 30%.
● Revamped Instagram and LinkedIn grids, improving visual consistency and boosting profile interaction by 25%.
● Authored brand-aligned captions and taglines, enhancing tone alignment and follower retention by 15%.
● Reduced creative turnaround time by 20% through organized scheduling and cross-team coordination.
Social Media Intern & Content Creator
Reforged Leader (Personal Brand)
Roles & Responsibilities
● Managed launch strategy for TikTok and Instagram, achieving 1K+ average organic views per post.
● Scripted and designed 20+ carousel posts that improved engagement metrics and follower save rates.
● Managed Notion dashboards for content pipeline, reducing missed upload deadlines by 30%.
Paper Tutor
Paper Education Company
Roles & Responsibilities
● Conducted 1,000+ tutoring sessions focused on storytelling and clarity of complex topics.
● Enhanced communication and empathy—skills that later supported digital audience engagement strategies.
● Improved satisfaction scores through structured, feedback-driven teaching frameworks.
EDUCATION
DEGREE & CERTIFICATIONS
Bachelor of Management and Organizational Sciences
September 2020 – May 2025
Viral Marketing and How to Craft Contagious Content
April 2025
Email Marketing Certification Course
August 2025
Simplilearn
Introduction to Google SEO
May 2025
University of California, Davis
Advertising with Meta
April 2025
Meta
TESTIMONIALS
A Creative Marketer Who Thinks Like a Strategist
Isaac Simpson
Founder WILL (Branding Agency)